Shelly
Thoughtfully designed to inspire everyday living and every adventure ahead.
Our Story - Shelly Rae Designs
Original Designs Inspired by Faith, Nature, and Adventure
Every collection begins with an original painting and is thoughtfully designed for those who embrace travel, creativity, and the beauty of everyday adventures.
Inspired by Faith. Created Through Adventure. Expressed Through Original Design.
What starts as a quiet moment of inspiration—watching storm clouds gather over the Peace River, exploring Florida’s turquoise coastline, or discovering beauty while traveling—becomes an exclusive design that tells a story.
My journey has taken me from my Midwestern roots to the Gulf Coast of Florida, where a life filled with adventure, creativity, and nature continues to inspire every collection. Whether I’m kayaking through mangroves, biking coastal trails, fishing at sunrise, or painting along the shoreline, each experience becomes part of the creative process.
As an artist, I often paint on location, capturing the colors, movement, and spirit of the places that inspire me. Many of my watercolor paintings are created using water collected from the very rivers, lakes, and coastlines they portray, making each piece deeply connected to the landscape that inspired it.
Those original paintings are thoughtfully transformed into exclusive prints for apparel and accessories designed for women who love to travel, explore, and embrace an active coastal lifestyle. Every piece is created with versatility in mind—moving effortlessly from the beach to brunch, the pickleball court to dinner, or everyday adventures to unforgettable vacations.
At the heart of Shelly Rae Designs is a deep appreciation for God’s creation. My faith shapes the way I see the world and the beauty within it. I find inspiration in remarkable places, the details found in nature, and the creativity woven throughout creation.
I believe beauty is meant to be explored, celebrated, and shared. Each painting begins with a sense of wonder and gratitude for the places and experiences that inspire me. Every collection is an invitation to slow down, notice the beauty around us, embrace adventure, and create meaningful memories along the way.
Shelly Rae Designs isn’t simply about fashion. It’s about celebrating adventure, expressing creativity, and carrying the stories of remarkable places wherever life takes you.
Mission:
To create original, artist-designed collections inspired by nature, travel, and adventure that bring together beauty, comfort, and versatility while encouraging people to explore, connect, and celebrate the world around them.
Purposeful Design. Inspired by Adventure.
At Shelly Rae Designs, every collection begins with an original painting inspired by the beauty of nature, travel, and unforgettable experiences. We believe thoughtful design should not only inspire confidence and adventure—it should also reflect a commitment to caring for the world that inspires it.
That’s why we embrace an on-demand production model, creating products as they’re ordered to help reduce excess inventory and unnecessary waste. By focusing on intentional production rather than mass manufacturing, we’re able to offer distinctive, artist-designed collections while making more responsible use of resources.
We thoughtfully select quality materials and create versatile pieces designed to be worn, loved, and enjoyed through every season of life—from coastal adventures and travel to everyday moments.
When you choose Shelly Rae Designs, you’re choosing more than beautiful, original designs. You’re supporting creativity, intentional craftsmanship, and a brand committed to celebrating both the beauty of creation and the responsibility we share in caring for it.
Adventure beautifully. Live intentionally.
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